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Apple has released a new ad for the iPhone XR where it is highlighting the different colors the phone is available in. Titled ‘Color Flood,’ the ad is just over a minute long and shows people running in groups, with each group of people wearing a solid color uniform in which the iPhone XR is available in. Despite being an ad for the iPhone XR, the device is only shown towards the end of the video. The ad solely highlights the six different colors the iPhone XR is available in — White, Black, Blue, Yellow, Coral, and Product(RED). Interestingly, the ad also has groups of people wearing green and purple suits, colors in which the iPhone XR is not available in. If the background music has caught your attention, its “Come Along” by Cosmo Sheldrake. Despite carrying a lower price tag than the iPhone XS and XS Max and fewer features than it, Apple offers the iPhone XR in a multitude of colors. This is because the device is primarily targetted towards youngsters...

The latest data from Consumer Intelligence Research (CIRP) shows that in the first month of its availability, the iPhone XR accounted for 32 percent of the total iPhone sales in the United States. This was behind the iPhone XS and iPhone XS Max which combined accounted for a total of 35 percent market share. CIRP notes that while impressive, the 32 percent share of the iPhone XR is lower than what the iPhone 8 and iPhone 8 Plus managed to achieve in the first month of their availability (39 percent) last year. It was, however, higher than the 30 percent unit share the iPhone X managed in the first 30 days of it going on sale in the United States. CIRP data shows that 82 percent of existing iPhone users upgraded to the iPhone XR, while 16 percent Android users switched to it. This is lower than what the iPhone X managed in 2017 — 86 percent existing iPhone owners upgraded to it. “It appears that iPhone XR did serve to attract current Android users,”, said Mike Levin, CIRP Partner...